Blog is a shortened form of Weblog, and it’s basically a personal chronological log of thoughts put on a webpage (like what you’re reading now). The goal of a blog is ultimately to create a name for yourself as an authority on your blog topic (to brand yourself and/or your business as an expert) and to engage your target market. Depending on your blog content, a successful blog can be very profitable.
So, how do you create a blog that is successful?
First, you’ll need to choose a theme for your blog. This should be a topic you feel passionate about that somehow relates to your business. Once you’ve chosen the theme for your blog, you’ll have to set it up.
You may have the capability of adding a blog onto your current website. This is a fantastic choice because it keeps content on your website fresh and engages your audience. The alternative is creating a blog on a third-party site. We’ll address this option just briefly.
Three blog platforms you could use are WordPress, Tumblr and Blogger. (There are others; these are just three that we like.)
WordPress is very effective for generating high search engine rankings. Tumblr is quite unique and has a more of a graphic quality to it. Blogger is the easiest of the three to set up. Check out each one and decide what is best for you. If search engine rankings really matter to you, then we’d recommend WordPress or Tumblr.
Once you’ve chosen a platform to use, you will need a title that captures your blog’s theme and a website address for your blog. You can also select a blog design. We recommend choosing something relatively simple that will not distract from the articles themselves.
We also recommend that you spend a bit of time personalizing your profile so that visitors to your blog will feel more of a connection to you. You will also want to add a description of your blog so that when it comes up in the search engines, potential visitors will know what your blog is about.
You could spend hours or even days creating the perfect blog…or you can get one up there in 15 minutes. Of course you can always have a professional set it up for you. Remember that you can make changes as you go, and we can almost guarantee that you’ll want to. So, don’t worry about making it perfect just have some fun and play around. It will take you some time to figure out just the way you’ll want it.
Once the setup is done, you’re ready to start posting articles.
Posting is the process of placing an article about your topic onto the blog. You do not have to be a great writer in order to have a successful blog. If you love to write, then great…enjoy creating the articles yourself. They should not be too long…we’ll suggest around 500 words as a ball-park figure, but remember that’s just a guideline. Your article should focus on a very specific topic that relates to your blog theme, and in the article you’ll want to link back to either your website if the blog is not connected to it. In order to place a link in your post, highlight the text you’d like to link (such as “click here”), click on the infinity symbol or the word link, and paste the URL for the website you want to link to. This is a very easy thing to do, and it keeps the posts very clean.
If you’re not a writer, we would encourage you to try writing your own articles anyway. It’s not about winning a Pulitzer Prize…it’s about communicating with your audience.
However, if you are really opposed to writing your own articles, then never fear. You can find articles to post on your blog from many different sources. You can do a search for niche articles and find articles on just about every topic that you can actually use as your own. There is typically a cost for these subscription services. You pay a monthly service fee from $15.95 to $24.95 per month, and that includes 30 articles or so and usually other bonuses. With these articles, you can change links and content as necessary to refer specifically to you. If you use these niche articles it looks like the article is written by you and targeted specifically to your area of expertise.
Another option is to do a Google search for free blog articles. However, if you use someone else’s article, you must put it on your blog exactly as is. You must include the author’s name, their links, etc. You may not change any of their content. That’s the drawback of using someone else’s article in this way. However, you can put your comments before or after, almost like a short review of the article. This can be quite effective.
You can also do a search for free private label articles, and you’ll find many offers. These will allow you to change content, but you also usually have to agree to some other terms.
Okay…now you have articles to post on your blog? How often should you post? Well, consistency is very important. It’s essential to post at least once a week, but you should aim for three times a week or more. I’ll say it again…consistency is key to blogging. In order for your blog to get rated by the search engines, you most post regularly.
Now that you’re posting on a regular basis, how do you get your blog out there? One thing you should do every time your post or add new content to your blog is to ping it. Pinging your blog notifies the search engines that updates have been made to your blog so that they index your site, publish your blog, and thus increase your blog’s popularity. This is a free way to increase traffic to your blog. www.Pingoat.com and www.pingomatic.com are some resources. Choose one and use it regularly. (Don’t use more than one pinging service each time or the search engines will treat it as spam.)
In addition to pinging your site, a great way to advertise your blog is to include it on any of your social media sites (Facebook, Twitter, LinkedIn, etc.). Another way is to include your blog URL in your signature when you post to forums that are on the same topic as your blog.
Blogging takes time, but when done consistently it can be one of the most powerful ways to brand you as an expert and to engage your audience. It’s a powerful way to use attraction marketing and to offer your audience information that is of real value. Plus, it’s fun!
~Frances Leary, Wired Flare Online Marketing Consulting